BeauGeste was founded in 2015 by Thierry Chaunu to promote sales of diamonds, fine diamond jewelry, watches, and other carefully curated high-end luxury goods to select jewelry retailers, VIP private customers, and watch collectors and connoisseurs.
BeauGeste is inspired by the gesture of the artisans: skilled diamond jewelers, pedigreed watchmakers. It is also a tribute to the Gesture of Giving, a time-honored tradition of offering to loved ones products with a soul, that are designed and manufactured to pass from one generation to the next.
And, as true luxury is honored again, after years of globalized mass luxury, BeauGeste is the natural place where passionate creators can meet their enlightened patrons.
The man who mingled with A-list celebrities like Sir Elton John, Sharon Stone, or Brooke Shields is a foremost icon in the watch, jewelry and diamond industries, Thierry Chaunu.
Chaunu, one of the luxury goods industry's foremost experts and spokespersons, has 30 years of experience developing and expanding leading luxury brands.
Thierry Chaunu started his jewelry career in the 1980’s with Cartier as Senior Product Manager in Paris, before being promoted and transferred to New York as Vice President Marketing. In 1991 he joined Christofle as President North America, opening dozens of stores and retail corners. In 1999, he became President North America at Chopard and succeeded in giving the luxury brand much luster by opening several freestanding boutiques, key independent jewelry retailers and department stores, as well as establishing the brand as a major force at awards shows and on the red carpets with celebrities. In 2005, Chaunu became President & COO of Leviev worldwide and launched the diamond brand as a premier provider of large and rare diamonds, opening flagship boutiques in London, New York, Moscow, Dubai and Singapore and developed a wide collection of complication timepieces. In 2010, building on that success, Chaunu created his consulting company Brands Consulting LLC, advising luxury brands (Among his many clients: Louis Vuitton High Jewelry, Chaumet, Mauboussin, Jacob&Co, L’Azurde, Lladró), launched a collection of Swiss chronographs for racing supercars Spyker and revived the Marina B jewelry brand, originally founded by Marina Bulgari.